My Success Plan Essay Example

My Success Plan Essay Example My Success Plan Essay My Success Plan Essay My Success Plan Name: Course: Date: My Success Plan Step one: Defining a mission and vision statement In launching my business when I am ready, the first step is creating a mission and vision statement, which I will intend to achieve. The mission statement will define my business, its purpose of existence, its primary customers, products and services that I will offer. The main purpose of the mission statement will be defining the purpose of my business. With a mission, I will be in a position to know what is important for the business and what is not (Pinson Jinnett, 2006). It further creates a sense of direction by providing me with a focus. On the other hand, the vision statement will be the image of the business in the future. It will be articulating the hopes and dreams I have for the future and stating where I wish to be in the future. With vision and mission statement, I will be having a clear picture of my business purpose and future. With this, I will focus my resources towards attaining them. The mission and vision statement will help me with business planning. Step 2: defining goals and objectives The second step toward the success of my business would be defining the goals and objectives upon which I will dedicate my resources. The goals and objectives shall be aligned to the vision and mission statement. The goals will be broad statements stating what I intend to achieve in the long-term future. This will direct my planning and decision-making (Pinson Jinnett, 2006). The objectives will state specific targets achievable within a certain predetermined period. The objectives will be specific, measurable, attainable, realistic, and time-specific. The objectives will act as the steps towards achieving the goals. The goals and objectives will help me in stating what I want to achieve and when the achievement should be attained. This will be quite helpful in establishing a plan for attaining the overall goal that is the mission. Additionally, this will provide a focus of the business (Ehmke Akridge, n.d). Step 3: analyzing the market In this step, I will describe the market in which the business will exist. In this process, I will discuss the market aspects such as the targeted customers, competition, market characteristics and the means to gain a competitive advantage. Within this step, I will analyze and narrow down the potential customers to those who are likely to buy the product. Some of the issues to consider about customers will be whether they are local, national, international o global in order to know how to reach the customers (Ehmke Akridge, n.d). The age of the customers, gender, lifestyle and income in order to help in pricing and putting the right features to serve the different customers. Other considerations can include religion and social background. The other issue to consider about the market is its characteristics. For characteristics, some of the factors to consider can be analyzed using porter’s five forces model. The factors include supplier power, buyer power, and barrier to entra nts, rivalry and legal regulations. With a market analysis, I will be aware what I will expect and the needs to enter the market. Step 4: Competitor analysis After the market analysis, I will analyze the competition. This will entail conducting a detailed review of the competitors by considering such aspects such as market share, marketing plan, pricing, customer relationship, strengths and products (Ehmke Akridge, n.d). This will also require defining the close competitors and their nature considering not all will pose direct competition while some that may not be obvious could pose stiff competition such as shopping malls. From each of the competitors, a SWOT analysis will be conducted in order to identify their weaknesses upon which to take advantage. It is essential to understand the operations and strategies of competitors in order to make a stand within relative terms among the competitors as well as know how to compete competitively. Step 5: establishing a marketing plan Any business requires marketing itself to the customers in order to create awareness to the people about its operations, products and services. A marketing plan will focus on four areas, which include the products and services offered, pricing, promotion efforts, and distribution. In this section, the products and services will be defined in details as well as their function, benefits, what they offer and their distinguishing features. Features should include its color, size shape, cost and its abilities (Morris, 2011). Other aspects could include packaging, support and warranties. Pricing will concern the strategy used to price the products and services. Some of the issues that will be considered during pricing are costs of operating the business, competitions and goals of the business. Some of the strategies to be considered include scheming, mark up cost, and penetration pricing. Distribution will describe the way the products and services will be distributed to the customers. It also defines the geographical area to be covered. The decisions within this factor will focus on the distributions channels and methods in order to avail the products and services to the customers within the required time. Finally, promotional efforts will focus on communicating to the customers about the value of the products and services offered. It will target on availing information to the targeted customers (Morris, 2011). Step 6: Operation plan This will involve defining ownership, organization structure, management, production a resources and legal issues. The aim of the operation plan is to state the plans that will be undertaken in order to achieve the purpose of the business. This will include the production methods, processes within the organization, decision-making, flow of information and other operations that ensure seamless flow of work within the business (Covello Hazelgren, 2006). Step 7: the financing plan This step will deal with the sources of finance. Considering every business requires capital for commencing as well as operational finance to handle the budget, a plan will be necessary in order to succeed. This will concern with available sources of finance, emergency sources, how to repay in case it is a loan. Additionally, it will concern with forecasting costs that will be incurred as well as expected cash flows. This will be the final step before an executive summary is written to summarize all the points and placed at the start of the plan. References Covello, J.A. Hazelgren, B.J. (2006). The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans. Naperville, IL: Sourcebooks, Inc Ehmke, C., Akridge, J. (n.d). The Elements of a Business Plan: First Steps for New Entrepreneurs. Purdue University. Morris, M. (2011). Starting a Successful Business: Choose a Business, Plan Your Business, Manage Operations. New York, N.Y: Kogan Page Publishers Pinson, L. Jinnett, J. (2006). Steps to Small Business Start-Up. Kaplan, L.A: Kaplan Publishing.

Final 2 Essay Example | Topics and Well Written Essays - 1250 words

Final 2 - Essay Example That was then. So what about today? The world is at a risk of obliterating itself with the use of such energy to create dangerous weapons. This paper will examine some of the issues brought about by the use of nuclear energy in making nuclear weapons, and what this means to the world, in the foreseeable future. Question 1 One aspect of nuclear proliferation is the disregard for human life in the world. This is a risk to world peace because; many countries are involved in making nuclear weapons available thinking other countries are also doing so. Nuclear proliferation is enabling nuclear weapons to be available, the knowledge on nuclear energy, and the materials used to make them available. Countries are quick to find material that is likely to assist in making these weapons, but the sad part of all this is that, nobody is doing anything about it (Corera, 2006). Vast amounts of capital are used in the research and study of nuclear energy meant for building weapons, and yet, many coun tries elsewhere are battling with diseases and hunger. Moreover, nuclear proliferation is rampant because of mistrust among nations. Two nations known for battling openly over nuclear weapons are the United States of America, and Iran. Iran is involved in manufacturing nuclear munitions. America is assured of this fact. This thought warranted the invasion of a country in search of these weapons, which to this day, still remains an illusion. It is this mistrust that puts the whole world at risk as this hatred is likely to go global. In such a case, many nations will suffer (Corera, 2006). Claims that Israel is involved in nuclear weapon manufacture have been heard, but nobody is yet to invade the country in search of these weapons. Restrictions must be made to dissuade the use of nuclear material in any way. This may reduce nuclear proliferation over time. Question 2 Nations are likely to use nuclear weapons in the future because these weapons are indiscriminate and inhumane. They ha ve the capability of destroying everything in their wake, and in the case of war, the use of these weapons will be the first option. The rising tensions in many parts of the world have many individuals up in arms over the use of nuclear weapons to remedy the situation. These weapons are capable of eradicating the human race in a frighteningly short time. The problem with such tensions is that, nobody is willing to admit their involvement in such tendencies. This causes more tension, which further increases the chances of the use of nuclear weapons in the future (Corera, 2006). Another reason why countries are likely to turn to nuclear weapons in the future would be double standards between the first world nations. The U.S has policies against the use of nuclear weapons. However, the same country advocates for the use of nuclear energy (Corera, 2006). The use of nuclear energy is just an excuse to experiment on nuclear weapons. The two are tied together, hence; one cannot claim that the signing of a few terms of agreement can avoid the practice of nuclear armaments in the future. This is what has everyone antsy about the current situation in terms of nuclear weapons. Question 3 Western intelligence agencies are incapable of addressing nuclear threats adequately because of lack of jurisdiction (Corera, 2006). The only thing they can do at the moment is carry out surveillance, and voice

THe Marketing Plan Essay Example | Topics and Well Written Essays - 2000 words

THe Marketing Plan - Essay Example The company’s major challenge is to develop means of increasing the profits and revenue without altering the demands of their customers and meeting their demands effectively. A SWOT analysis of the company’s strengths and weakness and external opportunities and threats has formed the basis of this marketing plan. This plan focuses on the company’s strategic growth plan, suggest ways to improve profits and revenues and enhance customer relationship through delivery of quality service to the customers to ensure continuity of the business. It also focuses on strategies of developing new products and marketing the products to different market niches that will provide increased sales to the company. Background Venus Software Company came into existence five years ago. It began as a small business that supported the development of Small and Micro Enterprises systems that enable easy management of business. Apparently, it is corporate software development organization. That develops systems for medium and large organizations. For the past five years, the organization has undergone evolution to a marketer of quality and customized made software products that supports all organizations. Sales have gradually grown in the past five years allowing the organization to work on its expansion mechanisms to meet its growing number of customers. The organization is also committed to giving back to the community by undertaking the social responsibilities. General Objectives The overall objective is to produce a marketing plan that would meet the explicitly defined organizations requirements, adhere to recognized standards and be within the organization budgetary and time constraints. Specific Objectives To analyze on the methods and techniques of marketing. To develop a time plan that meets the organization demands and is within the budget. To document all the finding in the development of the marketing plan. TargetMarket. The organization focuses on keeping its commitment to the provision of service and quality products to its customers. This has enabled the organization to develop and implement a differentiation strategy that enable it produce products that is different from the competitors, thus allowing it to have a competitive advantage over a diverse market. Through this differentiation, the organization has been able gain greater annual returns that have enabled it to develop to its current state. The targeted market includes small and medium size enterprises that deal with both manufacturers and retailers. Its biggest revenue earner is software that helps businesses keep track of the records of tractions between the small business, manufacturers and retailers for efficacy. The system has a robust database keep track of all transactions, provide notices in cases of bad and incomplete transactions. It also provides reports to the businesses thus enabling them to under their business. It also provides a means of communication betwe en the trading parties, in cases of shortage of supplies. Current marketing objectives Venus Software Company relies on current customers and potential customer. They give phone call to the potential customers and provide prototype to the customers for demonstration. Once the customer accepts, then specification from the customer obtained and the software customized according to the customer requirements. The customized product is then shipped to

Why I Want a Wife Essay Example for Free

Why I Want a Wife Essay Matthews and Cofer both came from different cultures and both have problems. They lived two completely different lives. Both Matthew and Cofer worried about their friends excepting the fact that they had another culture. They both lived in the United States but had another life that they didn’t like sharing, but their family would not let them forget about it. In â€Å"Don’t Call Me a Hot Tamale† Cofer, â€Å"Pick One,† Matthews, and â€Å"My Two Lives,† Lahiri all face similar adversity, social problems, and tough decision. In all three stories they have different but sometimes life changing decision to make. In â€Å"Don’t Call Me a Hot Tamale,† Cofer, â€Å"Pick One,† Matthews, and â€Å"My Two Lives,† Lahiri all have different yet similar adversity. They all face dilemmas in their everyday life. In â€Å"Don’t Call Me a Hot Tamale,† Cofer gets criticized for the way dressed. When she dresses like her mother and grandmother was taught to wear. They dressed to look sexy for themselves. But others looked down on her for that. In â€Å"Pick One,† Matthews he has to make a decision that he would have to live with the rest of his life. Either he chose to be white or black. Matthews was both black and Jewish. Matthews’s mother was Jewish and his father was black. When he went to his first day of his new school, the kids looked at him. They made him chose black or white. In â€Å"My Two Lives,† Lahiri never got to forget about her second culture. Her parents reminded her every day. Social problems were a big deal for Cofer, Matthews, and Lahiri. They all went through some kind of social problems. In â€Å"Don’t Call Me Hot Tamale,† Judith Ortiz Cofer has social problems because of the way she dresses. People don’t want to talk to a person like her that dresses like that. One night she was having dinner at a nice hotel and after she ate, she went back to her room, and on her way a middle-aged man in a tuxedo stopped her and started singing her a song. In â€Å"Pick One,† David Matthews he has social problems at his new school. One day in the hallway, on his way to class some of his classmates stopped him. Some of the kids were asking him black or white? â€Å"What are you. † He had never heard that before. He went on about his business. Later that day, it was lunch time. He walked into the lunch room and he knew right then he had to pick. It was a very hard decision to make. He made the decision to be white because they looked the most like him, and had more in common with them. In â€Å"My Two Lives,† Jhumpa Lahiri was afraid her friends wouldn’t accept her because she had two cultures. But her parents wouldn’t let her forget about her other culture. She spoke English without a accent, she comprehended the language in a way her parents couldn’t. Because of her looks she did not attend Sunday school. Conflict of growing up was hard for all three of these people â€Å"Don’t Call Me a Hot Tamale,† Cofer, â€Å"Pick One,† Matthews, and â€Å"My Two Lives,† Lahiri all moved from a different country when they was young. They had to learn a new language, understand how to speak English, and make new friends. Even after they mastered the language people still looked at them differently. Judith Ortiz Cofer had to live with people looking at her for the way she dressed. But that was how her mother and grandmother dressed. David Matthews had to live with making a decision that would follow him the rest of his life. His mother was Jewish and his father was black. He had a lot of conflict while he was growing up. Jhumpa Lahiri parents wouldn’t let her forget about her other culture. Hey told her until they pasted away that her second culture would be in her life. In â€Å"Don’t Call Me a Hot Tamale,† Judith Ortiz Cofer, â€Å"Pick One,† David Matthews, and â€Å"My Two Lives,† Jhumpa Lahiri all have different yet similar adversity’s, social problems, and conglict of growing up. In all three stories they all go through life changing experiences. Cofer goes through things because of the way she dresses. Matthews goes through school and has to pick what color he is. And last Lahiri worries about her friends accepting her for who she is.

Why the British Government decided to colonise Botany Bay :: essays research papers fc

â€Å"Why did the British Government decide to colonise Botany Bay? In the evaluation of why Britain colonised Botany Bay, Australia, one can draw on many conclusions. When the First Fleet arrived at Botany Bay in January 1788, little did they realise that for years to come historians would be contesting the real reasons as to why the British Parliament planned to establish a colony in Botany Bay. The Botany Bay debate, as it has been known to be called, began among historians in the 1950’s when Geoffrey Blainey said that it was colonised for strategic motives#. These motives included such plans as there was a plant nursery to be established on Norfolk Island and Australia was to become a flax farm and a market garden that was to be surrounded by goal walls; there had been a failure of the growing of flax and pine on Norfolk Island, this at first had been very promising; and that flax and timber were vital to Britains economy as explained by the British Politicians in many letters. Along with Blainey’s argument came another debate, this being that Botany Bay, was colonised as it was a good outpost for trading purposes. The traditional view in the debate was that Botany Bay was the chosen place for the convict population and it is this traditional view that my argument will follow. The idea of establishing a colony in Botany Bay started with the â€Å"Matra’s Proposal†# in August 1783. Matra’s idea was that there was a possibility of a new colony of the Americans who had remained loyal to Britain during the War of Independence, this idea being rejected by all. Botany Bay was then seen as a solution to the ever growing number of filled rotting convict hulks along the River Thames and the overpopulated goals. The proposal for the establishment of the new colony being â€Å"Heads of Plan†# addressed the effective disposal of the convicts to the new colony. With Britain continuing to send convicts to Australia for many decades, the cost involved in transporting the convicts would be greatly decreased and it would be better than dealing with the problem of the overcrowded hulks and goals in England and the costs associated with feeding the convicts etc. Up until 1776 Britain had been transporting convicts to the American colonies but this practice was stopped with the outbreak of the American War of Independence.

The Industrial Revolution

The Industrial Revolution and Its Impact on Our Environment Posted by admin In Environment I Comments Off The Industrial Revolution began in Britain In the 1700's, and spread to the rest of the world, beginning with the United States. The use of machinery and factories led to mass production, which in turn led to the development of numerous environmental hazards. The effects on the environment would only be seen clearly years later. The use of factories and mass production has led to a depletion of certain natural esources, leaving the environment permanently damaged.One example of this depletion is deforestation, which is the clearing of forest trees for use in production. When the trees are cleared, the wildlife in the forest also becomes uprooted. The lack of trees is only compounded by the problem of carbon emissions. Whereas forests would help emit oxygen and refresh the levels of healthy gases in the air, factories are emitting poisonous emissions and ellmlnatlng the source of oxygen. The pollution that has resulted from factories Involves not only airborne emissions but land and water pollution as well.The primary issue resulting from pollution and carbon emissions is that of global warming. As the temperature rises, the glaciers are melting and oceans are rising. More animal species are becoming endangered or extinct as a result of global warming. @The upside of the Industrial Revolution has certainly been the mass production of food for the world population. The population has grown by leaps and bounds due to the availability of food, yet at the same time the mass production of man-made and chemically altered food has also contributed to worldwide obesity and health problems.Obesity may also be linked to the edentary lifestyle made possible by the use of factory-made home appliances which have made life easier for homemakers (I. e. washing machines, dishwashers) and recreational appliances (namely televisions). While the Industrial Revolution was the c ause of posltlve change for the Industrial world, there Is no question that It has wreaked havoc on the environment. The depletion of natural resources, the carbon emissions, pollution and human health problems that have resulted directly from the Industrial Revolution's accomplishments have only been disastrous for the world environment. The Industrial Revolution

Some People Have the View That British Generals Like Haig...

Some people have the view that British generals like Haig were incompetent leaders. How far does the sources support or contradict this interpretation? Some people have the view that British generals such as Haig were useless leaders. Famous sources like ‘O What a lovely War’, ‘Blackadder’ and ‘The Trench’ support this. However from the 1980s many military historians have challenged this interpretation and states that under Haigs leadership, Britain and her allies won the war from encouraging new weapons and military tactics. After Haigs death in 1918, historians blamed him for needless laughter of nearly 750,000 British soldiers on the Western Front and biographers pilloned him for his overconfidence, insensitivity and logical†¦show more content†¦Another source which supports the interpretation that British generals were incompetent is source B1. John Laffin worked as a tour guide in Australia. His parents both served witht he Australians in Gallipoli and France as nursing cops. Even though he didn’t have a history degree, he was a military historian who earned his living t aking people on battlefield tours. He researched the war from the soldier’s viewpoint and wrote a successful history book titled â€Å"British Butchers and Bunglers of World War One† – a very emotive polemic title - which released to the public in 2003. The book aims to expose the guilt of ‘uncaring and stupid’ generals. The passage from the book says that Haig and other stupid generals must be blamed for ‘wilful blunders and wicked butchery’ and that there can never be forgiveness for their ‘sheer incompetence’. This source lacks reliability as it has been written in confidence with other sources he has researched online. Laffin only presents one side of the argument and doesn’t discuss the situation in Verdun. The passage of the book was written in 2003 – 80 years later from World War 1. However, his job as a tour guide in battlefields gives him an advantage over other historians. This source is supported by other historians (B8 an B1) and soldiers (B2). This interpretation is contradicted by sources like (B14). David Lloyd George (B4) also supports the interpretation that British generals