The Death Of Child Labor Or A Poor Health Care System

Smog fills the air as a boy runs along the streets of London. He passes the Thames River filled with who knows what. He gets home to his mother who is suffering from cholera, and he tries to make her comfortable in her final hours. He wished he could find a doctor that would come see her, but they have no money and cannot afford it. Later that day, she coughs a few times, then gradually more and more as the day progresses, until she takes her final breath. It is silent. In the Victorian Era, this is what life was like- filled with hunger, pollution and disease (Currie 29). Charles Dickens was subject to this lifestyle, for he too grew up in Victorian England (Collins 1). However, some of the problems that were faced then are still problems today. For example, hunger, child labor or a poor health care system can all be traced from the nineteenth century to today (WHO/PAHO 18). As a beloved author and ardent social activist in the Victorian Era, Charles Dickens would abhor the substand ard healthcare that is set up in Haiti, but would idolize the Affordable Care Act that was passed in the United States. The Victorian Era is often seen as synonymous with the Industrial Revolution in Europe. Workhouses were springing up for the poor, and diseases were being passed around like a hot potato. However, some citizens chose to use their trade to help inform the population of what was going on in society. One of these people was Charles Dickens. He used his writing to inform the publicShow MoreRelated Africas Health Care Crisis Essay1529 Words   |  7 Pagespreventable, treatable, and fatal diseases everyday at a higher rate compared to developed countries. The healthcare crisis in Africa is the primary cause of all these deaths, and includes inefficient healthcare systems. Consequently, Africans inefficient healthcare systems results in poor delivery of care and a shortage of health professionals. The healthcare crisis in Africa is a current issue impacting the lives of many Africans who dont have the same access to resources as developed countriesRead MoreQuality Of Care For Maternal A nd Newborn Health1265 Words   |  6 Pages05/03/2015 Professor Surles Health Quality Quality of care for maternal and newborn health has been an agenda that has been neglected. Many women experience disrespectful, abusive, or neglectful treatment during child birth in facilities.Woman autonomy are being violated, leaving women without the choice to seek the proper maternal health care services.Quality care for women and newborns morality has been seeking less attention.issues with quality of care must improve deaths of mothers and newbornsRead MoreEssay On American Food1326 Words   |  6 Pagesthe impact of body images people change what they eat all the time to get that â€Å"perfect† body image. They would go from eating a health diet to eating just a few bits of something or eating nothing at all to get the body image that they think that they should. (Body Image) Education Japan Japan has one of the highest literacy rate in the world at 99%. The education system in Japan is preprimary school that children do not have to go to that focuses on the children passing entrance exam to some privateRead MoreThe Effects Of Obstetric Fistula On Our Women1249 Words   |  5 Pagesbirth canal† that occurs as a result of obstructed labor. Malnourishment, poverty, and young age and resource poor areas are the main risk factors. The consequences of obstetric fistula are physical, emotional and psychological. Lack of skilled medical personnel’s and poor healthcare infrastructure along with low levels of education, and high fertility rates all contribute to Mali’s high obstetric fistula prevalence. To improve obstetric health in Mali, we must invest in training midwives, buildingRead MorePoverty And Its Effects On African Nation1353 Words   |  6 Pagesmisused. A large percentage of the money that is sent is used to invest in weapons. This is caused by totalitarian regimes. 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The burdenRead MoreEarly Life Development Of Children Essay1592 Words   |  7 Pagesinitial years of a child are critical in determining their developmental trajectory. According to World Health Organization (2016), healthy early childhood development includes social, emotional, physical and intellectual growth. World Health Organization further adds that these domains of development are very significant in influencing the well-being, mental health, criminality and economic contribution of a person throughout life. Various factors affect the early life of a child including the environmentRead MoreQuality Of Care For Maternal And Newborn Health1721 Words   |  7 Pages12/06/2015 Professor Surles Quality of care for maternal and newborn health has been an agenda that has been neglected. Many women experience disrespectful, abusive, or neglectful treatment during child birth in facilities.Woman autonomy are being violated, leaving women without the choice to seek the proper maternal health care services. Quality care for women and newborns morality has been seeking less attention.issues with quality of care must improve deaths of mothers and newborns has became aRead MoreGreat Expectations by Charles Dickens Essay860 Words   |  4 Pageslife styles in the Victorian Era. Pip lived with both the poor and the rich population. Both life styles are very different and placing Pip in both societies helped to show that, while the wealthy people benefited from the industrial revolution, the poor people often paid the price. The abominable living conditions of the Victorian Era caused many young deaths. The country was so filthy and unorganized; they literally had an open sewage system that flowed through the streets. Pip describes a scene ofRead MoreThe Abolition Of A Person Through The Court System Essay1272 Words   |  6 Pagesof the 13-15th Amendments to the Constitution, provided the use of exclusion through the criminalization of a person through the court system. However such rights as described in the 13th amendment provides a claw allowing for racial divisions to persist in the country. Such loop holes in the Constitution reduced freedoms by convictions through the legal system. As described in the George Ritzers piece describing McDonaldization of mass plea bargains contributing to the increase removal of a person’s

Foster Care System Final Essay - 3845 Words

Foster Care System: Children without families SOC 331: Social Justice and Ethics Bernie Colon November 14, 2011 Raising children is one of the most important responsibilities in any society. Today, working parents have many options, but what about those children who have neither a mother nor father? What about those children who come from broken and abusive homes? In such cases there are often few choices. Parentless children may be placed in orphanages or in foster homes. Ideally, foster care offers children more personalized attention than would normally be available at a public or private situation. However, orphanage care is notoriously uneven. While some children are indeed in loving homes, others find themselves neglected or†¦show more content†¦Fortunately, more than half of children in the foster care system get reunited with their birth parents or primary caregivers. In addition, more than 2 million children live with grandparents or other relatives because they were not able to return to live with their parents. Approximately half of the children in foster care spend at leas t 2 years in the system and one in five children remains in the system for 5 years or more. Some children in foster care move between families as many as seven times during their stay. The number of children in the foster care system continues to increase. While the foster care system is essential in helping abused, abandoned, and neglected children, many children remain in foster care for long periods of time when family reunification or adoption is planned. Court delays can often extend the time between when children enter the foster care system and when they are placed into permanent homes. Significant differences exist in the quality of care and outcomes for children depending on their race and ethnicity. The percentage of children of color in the foster care system is larger than the percentage of children of color among the general U.S. population. However, the occurrence of child abuse and neglect is at about the same rate in all racial/ethnic groups. History of the Foster Care System In theShow MoreRelatedSynthesis Essay : Coach Smith1421 Words   |  6 PagesSynthesis Essay – Dean Smith SMSgt Michael Denoncour Air Force Senior Noncommissioned Officer Academy February 7, 2015 Instructor: MSgt Konnijo Czerwinski Dean Smith Coach Dean Smith was head coach of the University of North Carolina (UNC) men’s basketball team for 36 years, from 1961 to 1997. He tallied 879 wins during his tenure at UNC, with his teams appearing in 11 Final Fours and winning two National Collegiate Athletic Association National Championships. 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In the final section, I am going to talk about what I have learnt about EfS and how it is going to assist my future teaching. Teachers’ levels of personalRead MoreInterest Groups in Texas Essay1457 Words   |  6 PagesIn this essay I will compare and contrast the different legislative agendas of various interest groups involved with the Texas Government. An interest group (also called an advocacy group, lobbying group, pressure group, or special interest) is a collection of members that are determined to encourage or prevent changes in public policy without trying to be elected. The essay will discuss the four kinds of interest groups, trade, professional, single and public, as well as provide one detailed example

African American Culture free essay sample

Although slavery greatly restricted the ability of Africans in America to practice their cultural traditions, many practices, values and beliefs survived and over time have incorporated elements of European American culture. There are even certain facets of African American culture that were brought into being or made more prominent as a result of slavery; an example of this is how drumming became used as a means of communication and establishing a community identity during that time. The result is a dynamic, creative culture that has had and continues to have a profound impact on mainstream American culture and on world culture as well. After Emancipation, these uniquely African American traditions continued to grow. They developed into distinctive traditions in music, art, literature, religion, food, holidays, amongst others. While for some time sociologists, such as Gunnar Myrdal and Patrick Moynihan, believed that African Americans had lost most cultural ties with Africa, anthropological field research by Melville Hersovits and others demonstrated that there is a continuum of African traditions among Africans in the New World from the West Indies to the United States. These practices include dancing, shouts and African rhythms and enthusiastic singing. Another religion practice in the black culture is Islam. Islam was founded in Detroit Michigan in the 1930’s by Wallace D. Fard Muhammad. Many blacks converted to Islam because they believed that Christianity was what the white slave owners used to control the minds of blacks. Today Islam in the black community is made up of black Americans that come from various backgrounds. The last most common religious practice is Judaism. There are a little over 150,000 African Americans that practice Judaism today. Some of these are members to mainstream Jewish groups like the reform, conservative, or orthodox branches of Judaism. Others belong to non-mainstream Jewish groups like black Hebrew Israelites. The socioeconomic status in black American is a lot different from other status in the American culture, somewhat to the lower end. The median of income in the African American families is just over 34,218, the lowest of any racial group. One out of every five black families lives in poverty. Black men in America hold the highest rate for unemployment, nearly doubling for Caucasian men. Black men that are employed have the second highest median earnings of any other minority group. Single black women with children median income is 29,958. Nearly one out of every three black households is headed by a single woman, highest in female-headed households. Forty percent of the black single mothers are considered poor. African Americans make up 12. 9 percent of the United States population. They are the second largest minority population, following Hispanics. Majority of the blacks live in the south totaling up 55. 6 percent of the black population. The top three states being Mississippi, Louisiana and Georgia. The state that has the highest population of African Americans is New York. The African American culture is much bigger than a micro culture. This is because a micro-culture is a small group of people who share the same values, beliefs, and behaviors. The reason why the African American culture is not a micro culture is because there are all types of black Americans of all different types just like any other race. For example you have African Americans the practice different religions. You also have black Americans that come from all over the United States in different cities and neighborhoods with different ways of living and growing up. There are a few concepts in the text that are relevant to the African American culture. The first concept is one of the biggest and that is stereotyping. The systematic study of racial and ethnic stereotypes began in the United States in the 1930s with a study conducted by David Katz and Kenneth Braly. They presented college students with a list of 84 adjectives (lazy, ignorant, and stupid. ) and the traits that came up for black Americans were superstitious, lazy, happy go luck, ignorant, musical, religious. They found out all those traits came up consistently on each students list. Since then there has been a number of different researchers that have replicated Katz and Braly work. In today’s world you find and still here a lot of the stereotypes such as blacks are more athletic, their very loud, they all live in bad neighborhoods, they don’t work. There are a lot of different explanations and ideas why stereotypes on African Americans seem to dominate people’s way of thinking. For example stereotypes are well established in children’s memories well before they acquire the intellectual ability to question or evaluate them. By seeing how parents act and talk about the black community. We also get stereotype ideas by what is on the television and movies now days. The movies and shows always seem to try to make the â€Å"stereotypical† black man or woman. Another Concept that is relevant to the black American culture is the Black English dialect, and Ebonics. A primary way in which members of culture group define themselves and establish in-group and out-group identities is through verbal language. African American differs in their use of language, which is labeled as â€Å"Black language†, â€Å"Black Dialect†. The term Ebonics was first brought up in 1973 and refers to a grammatically complex African American speech pattern. Ebonics or Black language is a unique language created by the slaves. According to John Rickford an Ebonics scholar. He explains Ebonic pronunciations include the omission of the final consonant in words like pas (past) or han (hand) and the pronouncement of the vowel in words like my ride (mah rahd). Overall the African American speech acts are more animated, lively, and forceful than a lot of other cultures speeches. The last relevant concept that will be discussed is the culture and cognition. Culture and cognition refers to people from different areas and backgrounds and how they view and see things. This comes into play with African Americans that grow up in poverty or live with a single parent. Even though this can be associated with any race and culture its more likely with black Americans. With watching an interview on real sports with Bryan Gumble there was a black American on there and he explained the difference between black children growing up and every other culture you had to focus on only one thing to get out of poverty, his reference was â€Å"the hood†. He explained that growing up the only thing that could get black children out of the hood was sports. It wasn’t good grades and doing well in school because that was just a bonus. He said good grades wouldn’t pay for college but a football or basketball scholarship would. By all that he didn’t think a lot of other cultures had to worry about those things, that’s what made African American think and act different in different situations. In conclusion, the African American culture has many different religions they practice; they stay in all parts of the United States and just like multiple other cultures, people seem to stereotype. All in all the African American culture is one of the more diverse cultures out there.

Neanderthal Essays - Stone Age, Pleistocene, Paleolithic

Neanderthal Neanderthal. The Neanderthals lived in areas ranging from Western Europe through central Asia from about 200,000 to between 36,000 and 24,000 years ago. The Neanderthals lived in groups of 30 to 50 individuals, they invented many of the tool types that were to be perfected by fully sapient peoples, they had weapons adequate to deal with both the cave lion and cave bear, they used body paint, buried their dead. Neanderthal Man survived through the Ice Age. They are thought to have had fire. Neanderthals lived side by side with modern humans for over 10,000 years. There are many theories on why the Neanderthals disappeared. Most of them involve Homo Sapiens in one way or another, considering that the Neanderthal's extinction coincides with the early human's estimated arrival in Europe from their original home in Africa. The first theory states that modern humans killed off the Neanderthals. With a much more sophisticated technology, Neanderthals would have had to compete with modern humans for their meals. This would have definitely led to fight with starvation and a decrease in the overall Neanderthal population, which could have been the cause of extinction. Also, in contrast to Cro-Magnons, who lived to well into there fifties, Neanderthals had a much shorter life span, barely surviving until the age of forty. The Neanderthals may have reacted to the new humans as enemies. Since the modern humans are presumed to have been smarter than the Neanderthals, and since modern humans are still alive today, this theory concludes that fighting wiped the Neanderthals out. However, this theory does have its faults. First of all, why would two cultures begin to fight after many thousands of years of peaceful coexistence? Also, it shows a lot of human arrogance to assume that early man could take an entire spe cies that was stronger and almost as smart as them and fight it to extinction. The second theory suggests that diseases introduced by the modern humans to whom Neanderthal man was not immune wiped out Neanderthals. It is possible that when Cro-Magnon man first encounter Neanderthal man, he could have introduced new devastating diseases, as the conquistadors did in Latin America. Neanderthals, not being immune to these illnesses would have quickly perished. However, it can also be considered that when the two human races met, war quickly followed. Cro-Magnon man may have possibly exterminated the Neanderthals. In early human history, man has fought his own race for years to justly claim or protect what he considers his. Although this theory is plausible, it is not probable, considering that the Neanderthals lived in close proximity to modern man for so long. Still, it is possible that there was a disease, which caused the Neanderthals to die out. The last theory states that Neanderthals were not in fact a separate species, but interbred to a greater or lesser extent with the incoming Homo sapiens, whose genes eventually became dominant at the eventual expense of the genes delivering Neanderthal characteristics. This hypothesis comes from the fact that Neanderthals and Cro-Magnons inhabited the same regions of Europe for thousands of years. It is not beyond a doubt that they did come in contact with one another, possibly even trading and communicating. Neanderthals and modern humans became one species, through thousands of years of interbreeding. Supporters of this theory state that some modern day Europeans have facial features similar to Neanderthal man. Neanderthal genes may have been inserted into the human gene pool, and Human genes may have been added to the Neanderthals. At this point, Neanderthals and humans may have evolved together at an incredible rate, becoming one race in a relatively short period of time. On the other hand, a disease, a war, or an increase in population causing the natural resources to be inadequate for keeping so many hominids alive might have cut off Neanderthals suddenly from contact with the humans, possibly. In conclusion we may never be sure of the fate of the Neanderthals, until archaeological finds provide the evidence. However, they did have a human awareness for many things. Neanderthals were compassionate enough to bury their dead, care for their injured and ill, develop complex tools, create some form of ritual behavior, and communicate

My Success Plan Essay Example

My Success Plan Essay Example My Success Plan Essay My Success Plan Essay My Success Plan Name: Course: Date: My Success Plan Step one: Defining a mission and vision statement In launching my business when I am ready, the first step is creating a mission and vision statement, which I will intend to achieve. The mission statement will define my business, its purpose of existence, its primary customers, products and services that I will offer. The main purpose of the mission statement will be defining the purpose of my business. With a mission, I will be in a position to know what is important for the business and what is not (Pinson Jinnett, 2006). It further creates a sense of direction by providing me with a focus. On the other hand, the vision statement will be the image of the business in the future. It will be articulating the hopes and dreams I have for the future and stating where I wish to be in the future. With vision and mission statement, I will be having a clear picture of my business purpose and future. With this, I will focus my resources towards attaining them. The mission and vision statement will help me with business planning. Step 2: defining goals and objectives The second step toward the success of my business would be defining the goals and objectives upon which I will dedicate my resources. The goals and objectives shall be aligned to the vision and mission statement. The goals will be broad statements stating what I intend to achieve in the long-term future. This will direct my planning and decision-making (Pinson Jinnett, 2006). The objectives will state specific targets achievable within a certain predetermined period. The objectives will be specific, measurable, attainable, realistic, and time-specific. The objectives will act as the steps towards achieving the goals. The goals and objectives will help me in stating what I want to achieve and when the achievement should be attained. This will be quite helpful in establishing a plan for attaining the overall goal that is the mission. Additionally, this will provide a focus of the business (Ehmke Akridge, n.d). Step 3: analyzing the market In this step, I will describe the market in which the business will exist. In this process, I will discuss the market aspects such as the targeted customers, competition, market characteristics and the means to gain a competitive advantage. Within this step, I will analyze and narrow down the potential customers to those who are likely to buy the product. Some of the issues to consider about customers will be whether they are local, national, international o global in order to know how to reach the customers (Ehmke Akridge, n.d). The age of the customers, gender, lifestyle and income in order to help in pricing and putting the right features to serve the different customers. Other considerations can include religion and social background. The other issue to consider about the market is its characteristics. For characteristics, some of the factors to consider can be analyzed using porter’s five forces model. The factors include supplier power, buyer power, and barrier to entra nts, rivalry and legal regulations. With a market analysis, I will be aware what I will expect and the needs to enter the market. Step 4: Competitor analysis After the market analysis, I will analyze the competition. This will entail conducting a detailed review of the competitors by considering such aspects such as market share, marketing plan, pricing, customer relationship, strengths and products (Ehmke Akridge, n.d). This will also require defining the close competitors and their nature considering not all will pose direct competition while some that may not be obvious could pose stiff competition such as shopping malls. From each of the competitors, a SWOT analysis will be conducted in order to identify their weaknesses upon which to take advantage. It is essential to understand the operations and strategies of competitors in order to make a stand within relative terms among the competitors as well as know how to compete competitively. Step 5: establishing a marketing plan Any business requires marketing itself to the customers in order to create awareness to the people about its operations, products and services. A marketing plan will focus on four areas, which include the products and services offered, pricing, promotion efforts, and distribution. In this section, the products and services will be defined in details as well as their function, benefits, what they offer and their distinguishing features. Features should include its color, size shape, cost and its abilities (Morris, 2011). Other aspects could include packaging, support and warranties. Pricing will concern the strategy used to price the products and services. Some of the issues that will be considered during pricing are costs of operating the business, competitions and goals of the business. Some of the strategies to be considered include scheming, mark up cost, and penetration pricing. Distribution will describe the way the products and services will be distributed to the customers. It also defines the geographical area to be covered. The decisions within this factor will focus on the distributions channels and methods in order to avail the products and services to the customers within the required time. Finally, promotional efforts will focus on communicating to the customers about the value of the products and services offered. It will target on availing information to the targeted customers (Morris, 2011). Step 6: Operation plan This will involve defining ownership, organization structure, management, production a resources and legal issues. The aim of the operation plan is to state the plans that will be undertaken in order to achieve the purpose of the business. This will include the production methods, processes within the organization, decision-making, flow of information and other operations that ensure seamless flow of work within the business (Covello Hazelgren, 2006). Step 7: the financing plan This step will deal with the sources of finance. Considering every business requires capital for commencing as well as operational finance to handle the budget, a plan will be necessary in order to succeed. This will concern with available sources of finance, emergency sources, how to repay in case it is a loan. Additionally, it will concern with forecasting costs that will be incurred as well as expected cash flows. This will be the final step before an executive summary is written to summarize all the points and placed at the start of the plan. References Covello, J.A. Hazelgren, B.J. (2006). The Complete Book of Business Plans: Simple Steps to Writing Powerful Business Plans. Naperville, IL: Sourcebooks, Inc Ehmke, C., Akridge, J. (n.d). The Elements of a Business Plan: First Steps for New Entrepreneurs. Purdue University. Morris, M. (2011). Starting a Successful Business: Choose a Business, Plan Your Business, Manage Operations. New York, N.Y: Kogan Page Publishers Pinson, L. Jinnett, J. (2006). Steps to Small Business Start-Up. Kaplan, L.A: Kaplan Publishing.

Final 2 Essay Example | Topics and Well Written Essays - 1250 words

Final 2 - Essay Example That was then. So what about today? The world is at a risk of obliterating itself with the use of such energy to create dangerous weapons. This paper will examine some of the issues brought about by the use of nuclear energy in making nuclear weapons, and what this means to the world, in the foreseeable future. Question 1 One aspect of nuclear proliferation is the disregard for human life in the world. This is a risk to world peace because; many countries are involved in making nuclear weapons available thinking other countries are also doing so. Nuclear proliferation is enabling nuclear weapons to be available, the knowledge on nuclear energy, and the materials used to make them available. Countries are quick to find material that is likely to assist in making these weapons, but the sad part of all this is that, nobody is doing anything about it (Corera, 2006). Vast amounts of capital are used in the research and study of nuclear energy meant for building weapons, and yet, many coun tries elsewhere are battling with diseases and hunger. Moreover, nuclear proliferation is rampant because of mistrust among nations. Two nations known for battling openly over nuclear weapons are the United States of America, and Iran. Iran is involved in manufacturing nuclear munitions. America is assured of this fact. This thought warranted the invasion of a country in search of these weapons, which to this day, still remains an illusion. It is this mistrust that puts the whole world at risk as this hatred is likely to go global. In such a case, many nations will suffer (Corera, 2006). Claims that Israel is involved in nuclear weapon manufacture have been heard, but nobody is yet to invade the country in search of these weapons. Restrictions must be made to dissuade the use of nuclear material in any way. This may reduce nuclear proliferation over time. Question 2 Nations are likely to use nuclear weapons in the future because these weapons are indiscriminate and inhumane. They ha ve the capability of destroying everything in their wake, and in the case of war, the use of these weapons will be the first option. The rising tensions in many parts of the world have many individuals up in arms over the use of nuclear weapons to remedy the situation. These weapons are capable of eradicating the human race in a frighteningly short time. The problem with such tensions is that, nobody is willing to admit their involvement in such tendencies. This causes more tension, which further increases the chances of the use of nuclear weapons in the future (Corera, 2006). Another reason why countries are likely to turn to nuclear weapons in the future would be double standards between the first world nations. The U.S has policies against the use of nuclear weapons. However, the same country advocates for the use of nuclear energy (Corera, 2006). The use of nuclear energy is just an excuse to experiment on nuclear weapons. The two are tied together, hence; one cannot claim that the signing of a few terms of agreement can avoid the practice of nuclear armaments in the future. This is what has everyone antsy about the current situation in terms of nuclear weapons. Question 3 Western intelligence agencies are incapable of addressing nuclear threats adequately because of lack of jurisdiction (Corera, 2006). The only thing they can do at the moment is carry out surveillance, and voice

THe Marketing Plan Essay Example | Topics and Well Written Essays - 2000 words

THe Marketing Plan - Essay Example The company’s major challenge is to develop means of increasing the profits and revenue without altering the demands of their customers and meeting their demands effectively. A SWOT analysis of the company’s strengths and weakness and external opportunities and threats has formed the basis of this marketing plan. This plan focuses on the company’s strategic growth plan, suggest ways to improve profits and revenues and enhance customer relationship through delivery of quality service to the customers to ensure continuity of the business. It also focuses on strategies of developing new products and marketing the products to different market niches that will provide increased sales to the company. Background Venus Software Company came into existence five years ago. It began as a small business that supported the development of Small and Micro Enterprises systems that enable easy management of business. Apparently, it is corporate software development organization. That develops systems for medium and large organizations. For the past five years, the organization has undergone evolution to a marketer of quality and customized made software products that supports all organizations. Sales have gradually grown in the past five years allowing the organization to work on its expansion mechanisms to meet its growing number of customers. The organization is also committed to giving back to the community by undertaking the social responsibilities. General Objectives The overall objective is to produce a marketing plan that would meet the explicitly defined organizations requirements, adhere to recognized standards and be within the organization budgetary and time constraints. Specific Objectives To analyze on the methods and techniques of marketing. To develop a time plan that meets the organization demands and is within the budget. To document all the finding in the development of the marketing plan. TargetMarket. The organization focuses on keeping its commitment to the provision of service and quality products to its customers. This has enabled the organization to develop and implement a differentiation strategy that enable it produce products that is different from the competitors, thus allowing it to have a competitive advantage over a diverse market. Through this differentiation, the organization has been able gain greater annual returns that have enabled it to develop to its current state. The targeted market includes small and medium size enterprises that deal with both manufacturers and retailers. Its biggest revenue earner is software that helps businesses keep track of the records of tractions between the small business, manufacturers and retailers for efficacy. The system has a robust database keep track of all transactions, provide notices in cases of bad and incomplete transactions. It also provides reports to the businesses thus enabling them to under their business. It also provides a means of communication betwe en the trading parties, in cases of shortage of supplies. Current marketing objectives Venus Software Company relies on current customers and potential customer. They give phone call to the potential customers and provide prototype to the customers for demonstration. Once the customer accepts, then specification from the customer obtained and the software customized according to the customer requirements. The customized product is then shipped to